How Your Report Updates
Report Refresh Frequency
Your report updates continuously as new visitors and leads arrive. There is no manual refresh needed — open your report link at any time and you'll see the latest data.
| Data Type | Update Frequency |
|---|---|
| Visitor counts | Real-time (within seconds) |
| Lead submissions | Real-time (within seconds) |
| Conversion rates | Recalculated on each view |
| Traffic source breakdown | Real-time |
| Page variant performance | Real-time |
| Testing results (bandit weights) | Every 10 minutes |
Date Ranges
Your report defaults to the last 30 days. You can change this to:
- Last 7 days — for a short-term view of recent campaigns
- Last 90 days — for a longer trend view
- Custom range — for specific campaign periods
When comparing periods, use matching date ranges for a fair comparison. For example, comparing a 7-day period against the previous 7 days is more informative than comparing it to a 30-day baseline.
Understanding Period-Over-Period Changes
The report shows change indicators next to each metric — for example, "leads up 12% vs previous period". These comparisons use the same-length window immediately before your selected range.
A metric can go up in absolute terms but down as a percentage if the comparison period was unusually strong. Always consider both the absolute number and the trend.
What Drives Your Conversion Rate
Conversion rate is calculated as: leads divided by visitors, expressed as a percentage.
Several factors affect this number:
- Traffic quality — Visitors from high-intent search keywords convert better than broad social audiences. A change in where you're advertising will change your conversion rate, even if the page is identical.
- Headline match — Visitors who see a page headline that matches the ad they clicked convert significantly better. See Matching Your Ads to Your Pages.
- Time of day and day of week — Conversion rates vary across the week. Monday-Wednesday typically outperforms Friday-Sunday for most B2B-adjacent verticals.
- Seasonal factors — Demand fluctuates by season for most verticals. Your year-over-year comparison will be more meaningful than week-over-week during seasonal periods.
When Numbers Look Unusual
Sudden spike in visitors with no change in leads Usually indicates a burst of low-quality traffic — bots, click fraud, or an audience targeting issue in your ad campaigns. Check whether the traffic source is new or the cost-per-click dropped sharply. Contact us if you're unsure.
Conversion rate dropped but lead volume is stable This usually means overall traffic increased but the new traffic is lower quality. Check whether a new campaign or audience was added recently.
Leads showing but not appearing in your CRM A connection issue between your report and your CRM. Contact us and we'll investigate the delivery logs.
Exporting Your Data
To export lead data or performance reports for a specific period, use the feedback section in your report to make the request. We'll prepare an export in your preferred format (CSV or PDF summary).