How Your Pages Work
What You Have
When your campaign is ready, you receive four fully built landing pages — each with a different design and layout, all carrying the same offer and core message. These are called your theme variants.
| Variant | Style |
|---|---|
| Authority | Professional and trust-led — credentials and proof points front and centre |
| Split | Clean alternating layout balancing copy and visuals |
| Narrative | Story-driven and editorial — takes the visitor on a journey |
| Creative | Bold and distinctive — designed to stop the scroll |
Each variant is a complete, fully functional page — form, thank-you page, privacy policy, and all. You don't choose one upfront. All four run simultaneously so the data tells you which one wins.
How the Pages Are Built
Every campaign starts with a brief — a structured conversation about your business, your audience, and your offer. From that brief, your pages are researched and written specifically for your vertical, your geography, and your target customer.
The pages include:
- Personalised headlines — copy tailored to your offer and audience
- Geo-personalisation — headlines and copy automatically include the visitor's city
- Mobile-first design — optimised from phone to desktop
- Multi-step forms — psychologically optimised to reduce drop-off
- Compliance — FCA, SRA, ASA, and GDPR checks built in
- Full tracking — visitors, scroll depth, form starts, and conversions tracked from day one
Your Page URLs
Your pages are live at:
| Page | What It Is |
|---|---|
Your domain / | Landing page (whichever theme is winning) |
Your domain /apply | The enquiry form |
Your domain /thank-you | Confirmation page after form submission |
If you have a custom domain configured, your pages appear there. Otherwise, we'll provide you with the direct links.
What Happens After Launch
From the moment your pages go live:
- All four variants receive traffic — your campaigns split visitors across them automatically
- Conversion data accumulates — every visitor, scroll, form start, and submission is tracked
- The winning variant is identified — the system finds the best-converting design and shifts more traffic to it
- You receive regular reports — showing what's working, where leads are coming from, and how each variant is performing
Making Changes
All change requests go through your report — there is no login required and no editing to do yourself. Simply note what you'd like changed in the feedback section of your report, and the pages will be updated.
Next Steps
- Match your ad headlines to your pages — one of the highest-impact things you can do
- Read your report — understand what the numbers mean
- See your testing results — find out which variant is winning