Reporting Suite
Know exactly what is working.
An optimisation layer that tracks every visit, every lead and every result — then turns it into decisions. Validated conversion rate, full attribution and self-optimising routing, all in one live view.
Live tracking
Every visit and lead, tracked end to end.
The numbers that matter, live and on one strip. Each metric carries its own trend and a period-over-period change — so you read direction at a glance, not just a single figure.
- Tracking script ships with every page — no tag manager to configure
- First-party, consent-gated and cookieless where it can be
- Lead events validated, deduplicated and timestamped to the visit
Attribution
Full attribution, no guesswork.
Trace every lead back to the exact source, campaign and creative that delivered it. Conversion rate is graded against each channel’s own benchmark, so paid search and native are never judged on the same bar.
| Source / Medium | Campaign | Visitors | Leads | CVR |
|---|---|---|---|---|
| googlecpc | roofing-uk-q2 | 2,140 | 92 | 4.3%+0.3pt |
| metapaid | retarget-warm | 1,360 | 38 | 2.8%+0.3pt |
| nativediscovery | outbrain-prospect | 880 | 19 | 2.2%-0.3pt |
| the-sunpartner | advertorial-embed | 432 | 14 | 3.2%+0.7pt |
- Every source, medium, campaign, content and term captured per visit
- First-touch and last-touch attribution side by side
- CVR coloured against each source’s own benchmark, not a blanket number
Self-optimising
It optimises itself.
A multi-armed bandit watches every experiment and routes each traffic source to the page it converts best on. No manual A/B babysitting — the winner just gets more traffic.
Live experiments
Each page variant runs as a tracked experiment with real traffic, not a one-off guess.
Bandit routing
Traffic shifts automatically toward the page winning for that source — less spend wasted on losers.
Per-source winners
Google’s best page and native’s best page can differ. The router respects that.
The maths
See the winner, with the maths.
A Source × Page heatmap shows conversion rate for every combination, and credible intervals show how sure we are. The ringed cell is the routed winner — backed by a real probability, not a hunch.
Authority leads with 92% probability of being best — its interval barely overlaps the runners-up, so the router commits traffic with confidence.
Pacing
Pace to target.
Know mid-month whether you will hit the number. Projected leads are compared to your monthly target every day, so you can intervene while there is still time — not after the month closes.
- Projection blends current pace with day-of-month, weighting recent days
- A clear on-track / behind / ahead read against your monthly goal
- Per-brand targets so each campaign owns its own number
Projected this month
22 / 30
Integrations
Plugs into your stack.
Leads do not get stuck in a dashboard. Push them to the CRM your team already lives in, drop a weekly digest in everyone’s inbox, and export anything to a spreadsheet in one click.
- Route validated leads to any CRM — 9,000+ apps via Zapier or a custom webhook
- Weekly email digest of leads, CVR and pace, straight to your inbox
- Export any view to CSV for finance, board packs or your own modelling
Your weekly digest
reports@mediatrack.ai
Riverside Roofing — last 7 days
Leads
34
+9%
Validated CVR
4.2%
+0.4pt
Visitors
1,204
+12%
Top source this week
See your numbers, live.
Book a demo and we will walk your real funnel — attribution, experiments, pace and all — in one live dashboard.