Privacy Notice

This Privacy Notice explains how Media Track Limited (“Mediatrack”, “we”, “us”, “our”) collects and uses personal data when you visit our website at mediatrack.ai or get in touch with us.

This notice applies to the mediatrack.ai website only. The Mediatrack platform itself (used by our customers to run landing-page campaigns) is governed by a separate Privacy Notice and the Mediatrack Platform Data Processing Addendum, available at mediatrack.ai/legal/dpa.

Who we are

Media Track Limited is a company registered in England and Wales (company number 16249153) with its registered office at 167-169 Great Portland Street, 5th Floor, London, W1W 5PF.

We are the controller of personal data collected via mediatrack.ai. We are registered with the UK Information Commissioner’s Office (ICO) under registration reference ZB963026.

If you have any questions about this notice or about how we handle personal data, contact racheal@mediatrack.ai.

What personal data we collect, and why

We only collect personal data you give us, or that’s automatically collected when you visit the site.

1. When you fill in our contact or demo request form

What we collect

your name, business email, company name, and any information you choose to include in your message.

Why we collect it

to respond to your enquiry, to provide a demo if you’ve asked for one, and (where you’ve consented) to send you occasional information about our services.

Lawful basis

legitimate interests (responding to enquiries; carefully targeted prospect outreach to business contacts). Where you’ve ticked a marketing-consent box, the basis is your consent — which you can withdraw at any time.

How long we keep it

we keep enquiry data for up to 24 months after our last contact with you. After that we delete or anonymise it. If you ask us to delete it sooner, we will.

2. Automatically when you visit mediatrack.ai

What we collect

technical information about your visit — your IP address, browser type, operating system, the pages you visit, the time and date of your visit, and how you found us (referring website).

Why we collect it

to keep the site secure, to monitor and improve how it works, and to understand which content is useful.

Lawful basis

legitimate interests (security and service improvement). Where this involves non-essential cookies, we ask for your consent — see our Cookie Policy.

How long we keep it

server and analytics logs are retained for up to 12 months and then deleted or anonymised.

Cookies

Mediatrack.ai uses cookies. Essential cookies (e.g. those needed for the site to work) run by default. Non-essential cookies (e.g. analytics) run only with your consent.

You can manage your cookie preferences at any time using the cookie settings link in our site footer.

See our full Cookie Policy at mediatrack.ai/legal/cookies for details.

Who we share your data with

We do not sell your personal data and we don’t share it with third parties for their own marketing.

We use carefully selected service providers (“processors”) who handle data on our behalf, including providers of:

• Customer relationship management (CRM)
• Cloud hosting and infrastructure
• AI and language-model content generation
• Phone call tracking
• Analytics
• Workflow automation
• Business productivity tools

The full named list of our sub-processors, including the countries in which they process data and the transfer safeguards applicable to each, is published at mediatrack.ai/legal/sub-processors.

We may also disclose personal data:

• Where required by law, court order, or by a public regulator.
• To advisers (such as our accountants, lawyers, or auditors) acting under confidentiality obligations.
• In connection with a corporate transaction (e.g. a merger or acquisition), subject to confidentiality.

International data transfers

Personal data processed by Mediatrack on its core hosting and database infrastructure is processed in the United Kingdom (London region). Other sub-processors may process limited categories of data outside the UK.

Where any transfer of personal data outside the UK takes place, we rely on appropriate safeguards — typically the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses — together with supplementary measures as appropriate.

A full list of our sub-processors, the countries in which they process data, and the transfer mechanism applicable to each, is published at mediatrack.ai/legal/sub-processors.

How we keep your data safe

We use industry-standard technical and organisational measures to protect personal data, including:

• TLS encryption of all data in transit.
• Encryption of stored personal data.
• Multi-factor authentication for staff access to systems holding personal data.
• Restricted access on a need-to-know basis.
• Vendor due diligence for third parties handling personal data.

A full description of our security measures is available on request.

Automated decision-making

We do not make decisions about you based solely on automated processing. No profiling or automated decision-making with legal or similarly significant effects takes place through our website or services.

Your rights

Under UK data protection law, you have the right to:

• Be informed about how we use your personal data — that’s what this notice is for.
• Access the personal data we hold about you.
• Rectify inaccurate or incomplete data.
• Erase (“right to be forgotten”) your personal data in certain circumstances.
• Restrict our use of your personal data in certain circumstances.
• Portability of your data — receive your data in a structured, machine-readable format.
• Object to our processing of your personal data, including to direct marketing.
• Withdraw consent at any time, where we rely on consent.

To exercise any of these rights, email racheal@mediatrack.ai. We’ll respond within one calendar month.

Making a complaint

If you’re unhappy with how we’ve handled your personal data, please contact our Data Protection Officer at racheal@mediatrack.ai or by post to the address above.

We will acknowledge your complaint within 5 business days and respond substantively within one calendar month.

If you’re not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):

ICO Website

ico.org.uk/make-a-complaint

ICO Helpline

0303 123 1113

ICO Address

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Children

Mediatrack.ai is intended for business users and is not directed at children. We do not knowingly collect personal data from anyone under 18.

Changes to this notice

We may update this notice from time to time. The “Effective” date at the top of this notice shows when it was last updated. Material changes will be flagged on the website.

Contact

For any privacy question, request, or complaint, contact: