Cookie Policy

This Cookie Policy explains how Media Track Limited (“Mediatrack”, “we”, “us”, “our”) uses cookies and similar technologies on our website at mediatrack.ai. It should be read alongside our Privacy Notice, which explains how we handle personal data more generally.

This policy covers the mediatrack.ai marketing website only. Cookies on landing pages we host on behalf of our customers are governed by the serve-time consent banner injected on those pages and the relevant advertiser’s own privacy information.

What cookies are

Cookies are small text files placed on your device when you visit a website. Similar technologies (such as local storage and pixels) work in comparable ways. They let a site recognise your device, remember your preferences, keep the site secure, and understand how the site is used.

We group the technologies we use into two categories: strictly necessary (essential) cookies and non-essential cookies.

Cookies we use

Strictly necessary cookies

These cookies are required for the site to function and cannot be switched off in our systems. They are usually set only in response to actions you take, such as signing in, setting your privacy preferences, or filling in a form. They do not require your consent under the Privacy and Electronic Communications Regulations (PECR).

Session & security

Keep your session active, protect against cross-site request forgery, and maintain load balancing so the site works reliably.

Preferences

Remember choices you have made, such as the interface version (ui_pref) and your cookie-consent selection, so you are not asked again on every visit.

Non-essential cookies

These cookies are optional and are only set once you have given consent. They help us understand how visitors use the site so we can improve it. If you do not consent, these cookies are not set and the corresponding scripts do not run.

Analytics

Measure which pages are visited and how visitors navigate the site, in aggregate, so we can improve content and performance.

Product insight

Understand how features are used so we can prioritise improvements. Set only where you have consented to non-essential cookies.

Managing your preferences

Non-essential cookies are set only after you consent via our cookie banner. You can change or withdraw your consent at any time using the cookie settings link in our site footer. Withdrawing consent does not affect the lawfulness of processing carried out before you withdrew it.

You can also control cookies through your browser settings — most browsers let you block or delete cookies. Note that blocking strictly necessary cookies may stop parts of the site from working.

Changes to this policy

We may update this Cookie Policy from time to time. The “Effective” date at the top of this page shows when it was last updated. Material changes will be flagged on the website.

Contact

If you have any questions about our use of cookies, contact our Data Protection Officer at racheal@mediatrack.ai or by post to Data Protection Officer, Media Track Limited, 167-169 Great Portland Street, 5th Floor, London, W1W 5PF.